Upcoming
On-demand
How to Use AI Agents to Automate Your Bill of Ladings
Wednesday, May 21, 2025
Start:
11 AM PT
Duration:
30 min

Vaughan Emery
Founder & Chief Product Officer
.png)
Robert Rosales
VP, Information Technology, Oak Harbor Freight Lines
Share this Webinar:
Episode Overview
Robert Rosales, Vice President, Information Technology of Oak Harbor Freight Lines, talks with Vaughan Emery, Founder & Chief Product Officer of Datafi, about the benefits Oak Harbor has found since deploying the Datafi platform three years ago. The conversation focuses on how Datafi is creating an AI-powered automated system to ingest bill of ladings in the field and immediately transmit the information to Oak Harbor’s back-end systems to provide immediate visibility to enhance downstream processes in real time.
Key Moments:
- Emery describes how the Datafi platform unifies information access from across the enterprise data landscape—including cloud-based and third-party applications and datastores. While technical people know where to find information, Datafi, as an applied AI company, enables everyone to access the information they need without having to know where it is located—whether it lives in a Transportation Management System, in procedures, or a document knowledge system—Datafi brings all of that information together for everyone within the company.
- Rosales explains that while Oak Harbor, an LTL carrier, has tried ingesting bill of ladings through use of optical character recognition (OCR) applications, it has never found a solution robust enough to replace manual data input, nor a solution to automate downstream processes in real time.
- A poll of webinar viewers found that all reported having a completely manual bill of lading process.
- Rosales speaks of the value in using real-time bill of lading information to ensure efficiency in re-loading, as well as retaining regulatory compliance across LTL operations.
- Emery ends the webinar with a demonstration of Datafi’s automated bill of lading ingestion solution, including AI-powered automations and orchestrations.
Key Quotes:
"I was looking for a solution with which I could easily share data with our employees across the enterprise. … And so Datafi came along, and it not only provided this ability to get the data, but it doesn't matter where the data lives, we can get to it."
Robert Rosales,
VP, Information Technology, Oak Harbor Freight Lines
“We're obviously bringing AI into the equation. We're using language models to drive our AI agents which can create workflows and work streams. With our AI Chat, people can ask questions, using business terminology to get answers, with immediate focus on the workflows of end users.”
Vaughan Emery
Founder & Chief Product Officer, Datafi
“With real-time visibility, once we have captured it, we can do so much with it: improving downstream process, improving productivity, it just make everything work. And if everything works, we meet expectations for our employees and our customers. You improve the customer experience altogether.”
Robert Rosales
VP, Information Technology, Oak Harbor Freight Lines
“One of our company values is we are the premier carrier and employer in the West, so customer satisfaction is very important to us. And so if we are able to expedite the data entry process into our system, we can then send more notifications to our customers that their shipment has been picked up, that it's been delivered, things like that. And so it does lead to more satisfaction all around.”
Robert Rosales
VP, Information Technology, Oak Harbor Freight Lines
Featured Guests

Vaughan Emery
Founder & Chief Product Officer
.png)
Robert Rosales
VP, Information Technology, Oak Harbor Freight Lines
Share this article:
See how an AI Assistant unifies ITSM, HRIS, and CRM, making it easy for employees to find answers and take action—boosting productivity instantly.
Featured Guests

Vaughan Emery
Founder & Chief Product Officer
.png)
Robert Rosales
VP, Information Technology, Oak Harbor Freight Lines
Thank you!
We've received your registration. See you at the webinar!
Oops! Something went wrong while submitting the form.

Create Your Own Agentic AI with Datafi
We would love to help you harness the power of our Datafi AI Agent to create high-value Agentic AI solutions for your operations. We are with you all the way.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.