Last Updated: June 2, 2022

This Cookie Statement (“Statement”) explains how Datafi Inc. and its subsidiaries and affiliates (collectively “Datafi”, “we“, “us“, and “our“) use cookies and similar technologies to recognize you when you visit our websites, including https://datafi.us (“Sites“). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Datafi) are called “first-party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g. advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We and our third-party partners use first-party and third-party cookies for different reasons, including to see which areas and features are popular and to count visits to our Sites. Some cookies are required for technical reasons in order for our Sites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Sites. Third parties serve cookies through our Sites for advertising, analytics, improving user experience, and other purposes. This is described in more detail below.

What about other tracking technologies, like web beacons and device fingerprinting?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”) or via the use of JavaScript (placed within the code of our Sites). Web beacons are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an e-mail that we have sent them. JavaScript is shortcode built into our Sites and these scripts activate when you request an HTML page with JavaScript in it. The script is sent to the browser and serves a similar purpose to a Web Beacon as, if the script is initiated, it allows us to infer you have either opened or done something on a particular page. These technologies allow us, for example, to monitor the traffic patterns of users from one page within our Websites to another, count visits, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to improve Site performance, monitor Site navigation patterns and feature usage, and understand email reads and marketing campaign effectiveness. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning. We may also use a device or browser “fingerprinting”. This is a technology used to identify particular machines or browsers in order to detect and prevent fraud and for information and network security. Declining cookies may not affect device or browser fingerprinting.

Do you use Flash cookies or Local Shared Objects?

Our Websites may also use so-called “Flash Cookies” (also known as Local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to as “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Sites and/or other websites. These companies may use information about your visits to our Sites and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to our Sites and other websites in order to provide relevant advertisements about goods and services of potential interest to you.

Information collected may be used, alone or in combination with information about you we obtain from other sources (like our data partners and offline customer data), to among other things, deliver advertising targeted to your interests, including to serve ads related to our products or services when you access and use other websites and to better understand the usage of the Sites tracked by these third parties. This Statement does not apply to, and we are not responsible for, cookies or clear gifs in third-party ads, and we encourage you to check the privacy policies of advertisers and/or ad services to learn about their use of cookies and other technology. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here: or here.

How can I control cookies?

You can control cookies by changing the settings for each category of cookies in Datafi’s Cookie Preference Center, accessible here, or in the footer of Datafi’s website. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted. Further, you may exercise your cookie preferences generally by setting or amending your web browser controls to accept or refuse all cookies. As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information. Datafi interprets the use of a ‘Do Not Track’ signal as an objection to the placement of Targeting cookies, however, this may not work for all “Do Not Track” signals as there is no standardization at this time.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit here or here.

How often will you update this Statement?

We may update this Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please, therefore, re-visit this Statement regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Statement indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at privacy@datafi.us